The Brief

In 2023, Dutch Bro's came to Bounteous with a desire to add the ability to Order ahead to their mobile app. One of their core tenants is that "We may sell coffee, but we’re in the relationship business" so they wanted to ensure that ordering ahead did not take away from the customers experience with the onsite "broistas' that they are accustom to ordering from. We kept this in mind as we reimagined the app to include moments of surprise and delight will still crafting an ordering flow that keeps the in-person experience in tact.

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Design System

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Selections from the full design system that was created and is maintained in Figma

Color

Type

Buttons

Illustrations

Native App UI Design

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We created a "Happy Path" to show the optimal successful journey a user will travel through from the moment they open the app to the confirmation screen after they have placed their order. We included magenta arrows to clearly define how the user will navigate through the app. This truncated eagle-eye view of the app helped out clients to see the vision of where we wanted to take the app before diving into detailed screens and flows for each key section of the app.

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Optional Theming

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Dutch Bro’s is known for their playful seasonal styles and unique campaign art direction. With this ap redesign, we wanted to create opportunities for the Dutch Bro’s team to theme certain sections of the app to match their current seasonal style guide or highlight especially important campaigns like Drink 1 for Dane. These select areas would support images or lotties to give their teams as much creative freedom to express their campaign creative.