Dutch Bros CRM

Visual Design & Animation

The Brief

If you know Dutch Bros, then you know their connection with their customers is unmatched. Thanks to their friendly staff, extensive menu of drinks, and genuine care for their communities, they have deservedly reached coffee cult status.

When COVID-19 hit, Dutch Bro's knew they had to transform their highly loved physical experience into a digital platform. Bounteous helped them to create a Digital App and Loyalty program that feels as fun as the in-person experience with all of the good vibes included.

Since March of 2022 I have lead on continuing the growth of the app by crafting enhancements to the app and creating digital campaign assets that are optimized for app performance.

Dutch Pass Enhancements

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The Dutch Pass gives users an easy to scan QR code that they can present when ordering. It ensures that they receive loyalty points for their order, allows them pre-load their wallet with cash to pay, and gives them the opportunity to set up auto-tipping for their Broista's. This is one of the most highly used screens in the app - Which gives us an opportunity to create custom themes to match ongoing marketing efforts. These custom Dutch Passes bring surprise and delight and drive awareness to new product offerings, deals, and challenges.

CRM Campaigns

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From in-app banners to creating custom animations for the "Fun Stuff" tab and Dutch pass, I provided Dutch Bro's with campaign creative for the loyalty app that seamlessly blended with their in-house marketing efforts across platforms.

Lottie Animations

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Whenever Dutch Bros has a new campaign or an exciting merch drop it is announced in the "Fun Stuff" tab of the app. These cards create a fun opportunity to create engaging animations that catch the user's attention and invite them to learn more.
Yum!
Happening now
Yum!
Happening now
Bonus Points
Let's Party!
Learn More
Happening Now
Get Cozy
Happening Now
BONUS POINTS
Happening Now
Yum!
Happening now
Yum!
Happening now
Bonus Points
Let's Party!
Learn More
Happening Now
Get Cozy
Happening Now
BONUS POINTS
Happening Now

Other Stuff
Other Stuff
Other Stuff
Other Stuff