In 2021, Freddy’s main objective was a full digital rebranding. They needed a comprehensive redesign on their branding to update their look and target the millennial family demographic, while still paying homage to their history as a founder-led brand.
Previously, Freddy’s had a Wordpress website with a menu page, but no ordering capabilities. They wanted to introduce Online Ordering and redesign their Mobile App to focus on attracting young families.
Mobile orders surpassed In-Store orders for the first time in company history.
The App had nearly 27,500 sign ups.