Freddy's Frozen Custard

Website, Mobile app, & Design System

Brief

In 2021, Freddy’s main objective was a full digital rebranding. They needed a comprehensive redesign on their branding to update their look and target the millennial family demographic, while still paying homage to their history as a founder-led brand.

Previously, Freddy’s had a Wordpress website with a menu page, but no ordering capabilities. They wanted to introduce Online Ordering and redesign their Mobile App to focus on attracting young families.

24 Hours After Launch

Mobile orders surpassed In-Store orders for the first time in company history.

After 48 hours

The App had nearly 27,500 sign ups.

Design System

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Selections from the full design system that was created and is maintained in Figma

Color

Typography

Buttons

Corner Radius Guide

Icons

Fields

Input

Ordering Site

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Powering more than $2 billion in annual digital sales across 25 different brands, Hathway/Bounteous's proprietary technology accelerator NomNom helps organizations build custom, enterprise-grade experiences on web, apps and kiosks. Brands on NomNom 3.0 are seeing growth in key metrics that outpace industry benchmarks, including healthy Average Order Values – $18.72 in QSR, $22.94 in Fast Casual and $43.50 in Casual Dining – and strong Conversion Rates – 2.5x the industry average for Food & Drin.

Marketing Site

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To ensure customers have a seamless experience, we revamped the Drupal marketing site to match the new design system of the ordering experience.
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Yum!
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Bonus Points
Let's Party!
Learn More
Happening Now
Get Cozy
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BONUS POINTS
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Promotional Video

Lastly, we created a dynamic sizzle reel for our clients to share both internally and on social channels to prepare employees & customers as well as gain excitement for the updated design.

Other Stuff
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Other Stuff