Gerber Quality

Landing Page & Art Direction

The Brief

Quality is at the heart of everything Gerber Does — that is why in 2023 the brand committed sharing their quality story and to certify many of their products with the Clean Label Project. The brand achieved the most Clean Label Project First 1,000 Day Promise certifications of any US infant feeding brand.

First 1,000 Day Promise certification is a first of its kind and requires the most comprehensive testing program for chemicals, heavy metals, and pesticides of all Clean Label Project certifications. This was a massive undertaking and an accomplishment to be proud of.

To help Gerber inform their customers and celebrate this win the team at Bounteous crafted a landing page where users can learn more about the Clean Label Project, shop for certified products, and learn more about Gerber's commitment to quality. Additionally, to support the launch of this new page, we created marketing assets for the home page and update the product detail pages to include certification information.

Landing Page

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They key deliverable for this project culminated in a comprehensive landing page for consumers to learn more about Gerber's quality story — where they source their ingredients from and the measures they take to ensure high quality products.

Home Page Assets

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To help drive awareness and support the launch of the landing page, we created two assets featured on the homepage.

Product Detail Page

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Lastly, to increase awareness, we added a module to the certified products' detail pages to inform customers about the certifications and drive them to learn more about Gerber's quality efforts.